This is the Europromas Business Unit dedicated to industry.
Thanks to a highly qualified team and a consolidated experience, BU deals with training marketing and sales teams, strategic and operational development among the following areas: industrial cross-marketing (products and services), brand-marketing, and e-business; combining advanced digital advertising strategies with current digital-skills such as digital intelligence and data-driven marketing, It creates high performance solutions for the development of lead generation and contact nurturing.
These activities are then integrated with social selling strategies (using LinkedIn to create relationships) to develop relationships and business both among domestic and foreign markets.
Developing, launching, managing and monitoring digital advertising campaigns (AdWords, YouTube, LinkedIn...) designed for industrial fields, it is one of the digital skills that has increased Europromas' authority.
The system consists of two types of processes: tactical ones such as digital intelligence and data-driven marketing that allow certified technicians to achieve the optimal objectives in any country in the world and evolutionary ones such as the use of data-tracking, to produce high-value leads, or artificial intelligence (dedicated to contact scouting - AI Search campaigns).
These innovative processes enable industrial campaigns to be performant, cloneable and evolvable.
Among the main digital skills, Lead Generation is one of the most relevant.
Thanks to the mix of strategic-operational techniques Europromas are able to help industrial companies to develop strategies for generation, cultivation and developing contacts.
The company has created a set of reliable solutions for optimal lead nurturing, lead generation, lead engineering and contact scouting: funnel-marketing solutions designed to evolve and integrate the cross-marketing systems of any company among the B2B industrial world.
Industrial companies must be resilient and be able to adapt to changes in the context in which they operate.
The pandemic has inevitably changed such relational customs: unconfirmed fairs and the use of the phone have been largely replaced by digital tools such as videocalls, however above all with the use of LinkedIn.
Europromas is sensitive to the use of this platform and social selling (the use of LinkedIn to make reports) to which it has dedicated training programs at various levels: tactical-strategical (training managers), operational (training in operational profiles) and evolutionary (Sales Navigator and advanced relationship training techniques).
The pandemic and smart-working have led to the need for an evolution of relationship systems: every day, sales, marketing, service and customer-care teams need new ways to relate with prospects, customers and suppliers.
Equipping your employees with the basic knowledge of Linkedin (used for relationship management and lead follow-up) and/or teaching the more qualified teams the use of strategic and potential tools such as Sales Navigator, has become fundamental.
Experienced and qualified tutors will organize the changes and flank staff with Europromas' effective training programmes.
For industrial businesses, the change in relational customs has led to the need to review the potential of their cross marketing and storytelling, presenting the need to update everything.
Through its social channels, Europromas offers monthly orientation webinars (both medium-level and entry-level) and is working on the development of video courses oriented towards the deepening of topics or oriented to operational training.
Communication tools are already present among many scenarios, however Europromas also have the power to become an expert partner to develop instruments for these tools, supporting their Customers in non-digital realizations, namely: creative-graphics, visual designs, adv printing, catalogs, product/service brochures, budgets, dossiers, manuals.
While among the digital world, we propose optimal solutions for: websites, thematic portals, landing pages, integrated systems for mail-marketing, apps for the mobile world, both active and passive. In addition, we are specialized in developing software tools (mainly web-oriented).
With the changes, new opportunities have been created and even B2B users are more oriented towards using the web to shop.
Online it is now possible for industrial companies to sell, promote spare parts, material, accessories, kits and service packages (working hours), tele-assistance, webinars and/or courses.
Europromas proposes to tackle the e-business world using two phases: the design and implementation of the platform (Prestashop, Magento or custom...) followed by the strategic phase where the platform will become the protagonist of integrated launch and sales push strategies!
Europromas, although specialized in industry, is also a comprehensive new media agency concerning design, realization and finalization of 'content' perspectives such as: 2D video (simple object graphics ideal to speak about consulting and processes...), 3D videos (animations to demonstrate features, machines, devices, patents... ) and videomaking with real footage (also with drones).
In addition to videos, Europromas are experienced in creating fixed and/or animated infographics and in developing content dedicated to social narration.
12 MONTHS PAYMENT
2 MONTH FEATURE CAMPAIGN
target audience study-one country
idea elaboration with conversion hitch
graphical implementation publicity/ads/posts
launch, management, monitoring, campaign
elaboration of a dedicated landing-page
supply lead tracking documentation
supply protocols for follow-ups
live costs included for the integrated B2B use of Display and LinkedIn networks
Elaboration of 2,600 clicks, 650,000 views and lead generation of approximately 80-120 target names *
Training in a single solution
LINKEDIN BASIC TRAINING COURSE
using LinkedIn among industrial B2Bs
personal profile optimization
interaction between personal profile and business page
interaction between personal profile and other profiles (network exploiting)
creating a network of contacts
which content to post and how often
how to search for specific users
how to manage feedback and reports in follow-ups
SALES NAVIGATOR TRAINING COURSE
introduction to the Sales Navigator tool
industry use and advantages compared to Basic LinkedIn
differences between lead and qualified accounts
lead searches: setting up and operating
creating lead and account lists
calendar scheduling actions
lead and account interaction and network development
how to manage follow-ups, relationships, and integrations with corporate CRMs
A video course in one solution
Why a video course?
Thanks to over twenty years of experience in brand and product marketing, gained by developing communication and support to sales and business relations teams for multinationals and SMEs both in Italy and abroad. We have decided to share this important know-how with managers and team managers to raise awareness of our method both at a strategic level and at a tactical-operational level.
Course: Marketing strategies for industrial B2B and international lead generation
introduction to multi-channel digital marketing
the current global scenario of B2B trade relationships
past strategies: how they were and how we had to evolve them
the future step that industrial companies will need to take
Digital: how to use it to your advantage to build new relationships
B2B video and storytelling
the new platforms: LinkedIn, Fairnoise, Facebook, AIDE-Marketing
EP method and its case history
24 MONTHS PAYMENT
customized graphics and responsive
promotions manageable on homepage
endless products/services and infinite categories
product galleries with zoom
promo management in product profile
various options for shipping costs
related products and search selectors
discount code generation forms
manual management options
bilingual Italian and English
PayPal/credit card payments
Includes 2,000 clicks and 350,000 views launch campaign
* The number of leads identified depends on the type of campaign and multiple factors that will be investigated during the preliminary stage.
Trade proposals are indicative and may vary without warning.
It is one of the best performing, reliable, safe and versatile online sales platforms.
We provide a formula that allows you to take advantage of an advanced and attractive platform to enable you to sell even worldwide. It allows you to be open 30 non-working days, through a very comfortable and fully organized workflow at a truly competitive monthly price.
Every detail will be explained by our business consultant.
The store will be fully customized (in all the planned graphic parts of the structure) and key layouts will be developed in the preliminary phase. These layouts will be confirmed by the Customer.
The products will be managed autonomously thanks to convenient management interfaces, with the possibility of inserting infinite products and endless categories (respecting structural limitations). It will be possible to have slashed prices in the product description and you will be able to manage promo codes to instantly push effective sales strategies!
The store will be complete with the order management module that will allow you to manually manage the order in all its stages and also gives you the possibility to communicate with the user. In addition, the availability of the goods will be managed by dedicated panels and the shipping costs will have various options depending on the user's choice, also the possibility of free shipping costs when reaching certain purchase totals.
The shopping cart and the checkout phase will flow with the various sequential steps, as in the stores we are used to. Payments will be managed by the PayPal platform which without any fixed costs will allow you to manage payments with the main credit cards (and also PayPal users). This method has no fixed costs other than a minimum percentage on each successful transaction and not only ensures the highest levels of security, but also a refund in the rare case of fraud.
Simply get in touch with our business consultant who will give you all the information you need. Write to firstname.lastname@example.org
Because the integration between the two platforms allows an optimal exposure of the theme (service/product/brand) among its target/audience: on the one hand, by presiding over the surfing for models (retargeting/remarketing) with AdWords and on the other by presiding over LinkedIn's professional figures.
Data-driven marketing is a type of marketing that relies on the user's surfing among certain industrial niches, thus allowing a high effectiveness for every campaign.
Because the landing is essential to be able to explain a theme at its best through a responsive landing page, organized in topic areas, complete with videos, galleries, pdfs for downloading and cross-selling sliders in order to work on related topics and themes.
Because in Europromas' B2B campaigns, what are important are not only the leads generated directly through calls and emails, but also the fact that you can track all the clicks generated by AdWords by identifying the name, role and company, through mechanics that respect GDPR, while from LinkedIn you can obtain the name, role and company of target users.
Because despite the potential of digital advertising and data-tracking, the theme of the campaign and the organization of communication are fundamental elements for the conversion of a quality "suspect" into a "prospect" of value!
They work because Europromas specializes in industrial communication, data-driven marketing and digital intelligence. Over the last 4-5 years Europromas has demonstrated the validity of these systems to dozens and dozens of customers both in Italy and abroad, ensuring quality leads, new relationships and sales growth within main industrial sectors.
To date, especially in the light of the historical moment we are going through, knowing how to use and make the most of all the means available to create new trade relationships is essential to ensure continuity in trade. Keeping up with the times is the key to remaining a good partner, supplier and customer.
Relationships can enjoy many advantages from the digital world: speed, no time limits or space, the possibility to constantly find new contacts and organize the follow-up at every stage. The important thing is to know how to make the most of the means you use. Everything becomes simple when you learn how to do it.
Each course includes 2 hours of training and explanations of the tool and 1 hour which is dedicated to deepening the themes chosen by those who purchase the course. The 3 hours don't need to be consecutive. For organizational reasons and to be able to provide the same professionalism and devote the right amount of time to each participant, we train a maximum group of 6 people.
The courses are aimed at anyone interested in discovering these new relationship systems, but in detail we recommend it to all those who are at the forefront of finding new customers and prospects (Sales Managers and Marketing Managers).
Of course, we have staff dedicated to every need and curiosity. It is possible to arrange a first free video call to understand together the best topics and most suitable strategies for your needs.
Because we are experts in the industrial field and the laws and customs that govern it. We are constantly updated on the best strategies to follow that can improve our customers business relationships.
For the video course we will send you a WeTransfer file. Instead, for dedicated courses, once you have purchased the course, you can choose the date that is most convenient for you and our team and we will forward you the link for the video call participation.
The video course is taught by one of our managers with twenty years experience in the industrial relations field.
Individual courses are taught by qualified LinkedIn use experts.
You can decide whether to only buy the video course or/and personalized courses in specific uses of LinkedIn, depending on your needs (use of LinkedIn bases, business page management, corporate network, LinkedIn Sales Navigator etc.)